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Are you a novice publisher and want to learn the basic concepts used in affiliate marketing? Or maybe you are already a professional in this business and you look for equally professional solutions? If you are interested in current trends in affiliate marketing, and what is happening at MyLead, you are in the perfect place. We wish you a pleasant reading.

6 Must-Follow Affiliate Marketing Email Templates for 2023

natalia.juszczak 2023-09-28 9

Did you know that over 25% of affiliate marketing programs work with bloggers?

Did you also know that email is the go-to channel to effectively reach out to these bloggers and persuade them to join your affiliate marketing program? 

Email marketing offers a high ROI of 3800%. In other words, you get back $38 for every dollar you spend.

Therefore, we’ve put together six email templates to help you send emails that will entice influencers to join your affiliate program.

Why Should You Use Email for Affiliate Marketing?

Although affiliate marketers use social media and SEO to drive customers to their websites, email remains the best engagement channel. In fact, nearly 80% of marketers admit that it's the most effective marketing channel.

Email marketing is the most effective marketing channel.

Email marketing can help you:

  • save resources and time by automating repetitive tasks,
  • build credibility and trust,
  • increase conversions and sales,
  • improve customer engagement.

To reap these benefits, you need an email marketing platform to implement effective marketing strategies to boost your affiliate sales.

Such tools often offer email templates and a drag-and-drop builder to help you create beautiful emails in minutes, engage customers, and grow your affiliate marketing business.

Affiliate Program Outreach Templates for Affiliate Managers

Let's look at some templates you can use to reach out to high-quality affiliate partners and expand your affiliate program:

1. Brand Affiliate Email Template

As a business owner, you're constantly looking for ways to broaden your reach and ensure most consumers learn about your products. Affiliate marketers can help you achieve this since they have an audience already interested in your company’s products.

With that in mind, here's a template you can use to reach out to potential affiliates who'd be ideal for your brand affiliate program:

Subject line: [Affiliate marketer’s name], we'd love to partner with you!

Hi [first name],

I'm [insert your name] from [insert company name]. We've been following your [insert social media platform] profile and enjoy your posts on [insert topic related to your company's niche]. 

We'd like to invite you to join our brand affiliate program!

We believe your posts on [insert topic related to your brand's niche] align with our mission and company's values.

As our brand affiliate, you’ll partner with us for [insert how you want your affiliates to engage with your target audience].  

You'll receive a commission rate of [X%] for any products you promote and sell, and a customized affiliate code so your audience can get [discount offer] on their first [product name] order! 

If you’re interested, I’d be happy to discuss more about our brand affiliate program.

Thank you.

[Your name]

2. Affiliate Onboarding Email Template

An affiliate onboarding email is meant to help new affiliates get started with your affiliate program quickly. 

The email should have details like how to sign up, access the affiliate dashboard, and set up tracking. It should also thank them for joining your program and let them know you value them as partners. 

Here's a template you can use to welcome new affiliates:

Subject line: Welcome to our Affiliate Program!

Hi [first name]

We're delighted to have you join our affiliate program and look forward to partnering with you to drive sales and grow our business.

As a reminder, our program has [X%] commission rate and [X days] cookie duration. You can access our affiliate dashboard and get your unique tracking link and marketing materials.

We’ll also regularly update you on special deals and promotions so you can offer them to your audience to increase your commissions.

Please, get in touch with our team if you need any help or have any questions.

Best regards,

[Your name]

3. The Performance Incentive Email Template

A performance incentive email entices affiliate marketers to drive more sales for the business. The email should recognize their efforts, set goals, and offer rewards for meeting or exceeding those objectives.

The email should also be concise, engaging, and personalized to resonate with the recipient. It should inspire the affiliate and make them feel valued for their contributions.

Here's a performance incentive template you can use to create personalized emails for your affiliate marketers:

Subject line: Earn Exciting Rewards! Boost Your Performance and Reap the Benefits!

Hi [first name],

We greatly value your dedication and contribution to [company's name] success, and we're excited to announce [insert exclusive affiliate program] for top-performing affiliates like you!

You'll be able to earn fantastic rewards like [insert customized reward] through [affiliate program name] by surpassing your sales targets and taking your performance to new heights.

When you succeed we also succeed. So we'll provide you with exclusive resources and promotional materials. These will give you the best opportunity to thrive. You can access them here: [Insert link].

Contact our affiliate support team through [insert contact details] if you have any questions.

Thank you for being a valuable member of our affiliate family. 

Best regards,

[Your name]

Affiliate Marketing Outreach Templates for Affiliate Marketers

Let's now look at some email templates you can use an affiliate marketer to engage customers, boost sales, and increase your revenue:

1. Reward Email Template

A rewards email is best sent to customers who buy something through your affiliate link. The email often has a special offer to encourage these shoppers to purchase from you again.

Here's a template you can use:

Subject line: Your Special Offer for Being a Loyal Customer

Hi [customer name]

You're an important member of [company name] and you've helped our business grow. So we'd like to show our appreciation by giving you a special deal.

Enter [discount code] at checkout when you shop with us to use your coupon.

Thank you,

[Your name]

2. Holiday Email Template

Holiday celebrations mean consumers will spend more buying gifts, accessories, and other products. The National Retail Federation says that holiday sales in the U.S. reached $936.3 billion in 2022. As a result, use the holiday mood to entice customers with discounts and deals. That way, you can boost sales and grow your affiliate marketing business.

With that in mind, here's a template you can use to entice customers during holidays to boost revenue:

Subject line: Get [X%] Off Your Purchase Today! 

Hi [first name]

It’s [insert holiday name], and it won't be okay if you don't celebrate it in style. That's why we've decided to give you [discount offer] today.

Visit our website to take advantage of this exciting offer. We've added some fantastic items since you last visited.

[Shop Now: Affiliate Link]

[Your name]

3. Abandoned Cart Email Template

Abandoned carts mean lost commissions since customers leave your website without completing their purchase. When this happens, you can send abandoned cart emails to draw customers back to your store and encourage them to complete the purchase.

Here's a template you can use to entice customers to complete their purchase and earn you that precious commission:

Subject line: Don't Miss Out! Complete Your Purchase for [X%] Discount.

Hi [first name]

We understand that life can be hectic, and it's easy to lose track of your shopping cart — even if it contains fantastic items.

So we’ve saved your products and are still waiting for you. Your shopping cart contains:

[Title, Image, and Price]

Complete your purchase with [X%] off today.

[Link to checkout page]

Please contact us at [email address] if you have any questions.

We'd love to hear from you!

[Your name]

Key Takeaways

Want to stay in touch with your customers and boost your affiliate sales and revenue? Use email. It's one of the best (if not the best) marketing channels.

The email templates we've covered will help you get in touch with customers without having to write an entire email from scratch.

Author BIO: Skirmantas Venckus is a writer by day and reader by night. He hates talking about himself in the third person. He is also the growth hacker at – the email marketing provider that is focused on user-friendliness, affordability, and utility.


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